blog: brand improv
living with transfusions
ask about iron
beyond the pink
Living with Transfusions
: Sickle cell disease and other anemia patients and their caregivers. These patients receive regular transfusions.
Create and promote an unbranded e-mail and web-based conversion program to start the conversation around the need to test for and remove excess iron deposits from blood transfusions.
Living With Transfusions offered an environment that established ownership of the world of transfusions, laying the groundwork for earning patient trust.
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