Challenge: Encourage women 19 – 26 years of age who had received one Gardasil dose to return to their doctor for the completion of the series of 3 shots. Challenges include financial worry, inconvenience, and pain from the injection.
Solution: We built upon the very visible and successful One Less t.v. campaign, and extended that messaging to women at a crucial decision point: the doctor’s office after the first shot. This waiting room piece reminded women of the emotional reasons why they joined the One Less movement and encouraged them to stay the course.