Client: Novartis’ Exjade
Challenge: Educate a low-literacy audience about the dangers of Iron Overload from chronic blood transfusions, and drive patients to talk with their doctors about the condition.
Solution: The Ask About Iron campaign of bold, simple, colorful communications that made a complicated condition easier to understand.
Results: These PSA “health posters” received highly positive feedback from patients and physicians alike in the field.
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