Client: Novartis’ Exjade

Challenge: To create an unbranded promotion of a free Iron Overload blood test for people with sickle cell disease; this would help identify patients for treatment. We were tasked with having patients remember the number 1000, as 1000 mcg/dL serum ferritin is a measure of iron in the blood that indicates risk for iron overload, a potentially fatal condition.

Solution: The 1000 Reasons Why campaign, a multimedia effort promoting the test at live community events.

Results: A 15% increase in patient testing at live events around the country